Last updated: 24 Apr 2024 10:45

We value your privacy very highly. Please read this Privacy Policy carefully before using the https://barkingheads.co.uk/ Website (the "Website") operated by Inspired Pet Nutrition Ltd, a(n) Private Limited Company formed in England, with a registration number of 2495237 ("us," "we," "our") as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including, but not limited to: visitors, users, and others, who wish to access or use the Website.

By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of the Privacy Policy, then you do not have our permission to access or use the Website.

What information we collect, how we use it, what happens if we don't have it, and the legal basis for processing this information

We collect any and all information that you enter on this Website. We collect the following information about you:

Identifying information - Name

Specific piece of information

Name

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for compliance with a legal obligation.

How we use this information

  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Recording voice calls;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for recording voice calls will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Identifying information - Postal / Shipping address

Specific piece of information

Postal / Shipping address

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for compliance with a legal obligation.

How we use this information

  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Recording voice calls;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for recording voice calls will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Identifying information - Billing address

Specific piece of information

Billing address

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for compliance with a legal obligation.

How we use this information

  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Recording voice calls;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for recording voice calls will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Identifying information - Phone number

Specific piece of information

Phone number

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for compliance with a legal obligation.

How we use this information

  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Recording voice calls;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for recording voice calls will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Identifying information - IP address

Specific piece of information

IP address

Legal basis for processing this information

  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Identifying information - Email address

Specific piece of information

Email address

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Identifying information - Device identifier

Specific piece of information

Device identifier

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Counting ad impressions to unique visitors;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Identifying information - Online identifier

Specific piece of information

Online identifier

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Counting ad impressions to unique visitors;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Financial information - Credit card or debit card number

Specific piece of information

Credit card or debit card number

Legal basis for processing this information

  • Processing is necessary to perform a contract with the user.

How we use this information

  • Auditing transactions that the consumer has entered into;
  • Debugging to identify and repair errors;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Financial information - Card expiration date

Specific piece of information

Card expiration date

Legal basis for processing this information

  • Processing is necessary to perform a contract with the user.

How we use this information

  • Auditing transactions that the consumer has entered into;
  • Debugging to identify and repair errors;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Financial information - Card CVV (security code)

Specific piece of information

Card CVV (security code)

Legal basis for processing this information

  • Processing is necessary to perform a contract with the user.

How we use this information

  • Auditing transactions that the consumer has entered into;
  • Debugging to identify and repair errors;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Verifying customer information.

What happens if we don't have this information

  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for verifying customer information will not be possible.

Commercial information - Records of personal property

Specific piece of information

Records of personal property

Legal basis for processing this information

  • The user has provided consent to the processing of their information.

How we use this information

  • Creating new features;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Processing or fulfilling orders or transactions;
  • Providing customer service;
  • Undertaking internal research for technological development and demonstration.

What happens if we don't have this information

  • Our use of your data for creating new features will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible.

Commercial information - Products or services purchased, obtained or considered

Specific piece of information

Products or services purchased, obtained or considered

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Debugging to identify and repair errors;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Commercial information - Purchasing or consuming histories or tendencies

Specific piece of information

Purchasing or consuming histories or tendencies

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Debugging to identify and repair errors;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Internet or other electronic activity - Browsing history

Specific piece of information

Browsing history

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Internet or other electronic activity - Search history

Specific piece of information

Search history

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Internet or other electronic activity - Information regarding your interaction with our website or application

Specific piece of information

Information regarding your interaction with our website or application

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Analytics;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Internet or other electronic activity - Information regarding your interactions with advertisements

Specific piece of information

Information regarding your interactions with advertisements

Legal basis for processing this information

  • The user has provided consent to the processing of their information.

How we use this information

  • Analytics;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Resolving disputes;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration;
  • Verifying position and quality of ad impressions.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Consumer profiling - Inferences drawn from any other information to create a profile about the consumer

Specific piece of information

Inferences drawn from any other information to create a profile about the consumer

Legal basis for processing this information

  • The user has provided consent to the processing of their information.

How we use this information

  • Analytics;
  • Marketing and advertising;
  • Targeted advertising;
  • Undertaking internal research for technological development and demonstration.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible.

Sensitive personal information - Voice recordings

Specific piece of information

Voice recordings

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract.

How we use this information

  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Providing customer service;
  • Recording voice calls.

What happens if we don't have this information

  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for recording voice calls will not be possible.

Please note that if you call us, we may also record and store your call with us and may use such recording for training and customer service purposes.

With whom we share your personal information

We share the following personal information with the following categories of third parties:

Identifying information - Name

Specific piece of personal information shared

Name

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Subsidiaries;
  • Voice recording vendors.

Identifying information - Postal / Shipping address

Specific piece of personal information shared

Postal / Shipping address

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Subsidiaries;
  • Voice recording vendors.

Identifying information - Billing address

Specific piece of personal information shared

Billing address

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Subsidiaries;
  • Voice recording vendors.

Identifying information - Phone number

Specific piece of personal information shared

Phone number

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Subsidiaries;
  • Voice recording vendors.

Identifying information - IP address

Specific piece of personal information shared

IP address

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Identifying information - Email address

Specific piece of personal information shared

Email address

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Social networks;
  • Subsidiaries.

Identifying information - Device identifier

Specific piece of personal information shared

Device identifier

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Identifying information - Online identifier

Specific piece of personal information shared

Online identifier

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Financial information - Credit card or debit card number

Specific piece of personal information shared

Credit card or debit card number

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website.

Financial information - Card expiration date

Specific piece of personal information shared

Card expiration date

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website.

Financial information - Card CVV (security code)

Specific piece of personal information shared

Card CVV (security code)

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website.

Commercial information - Records of personal property

Specific piece of personal information shared

Records of personal property

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Commercial information - Products or services purchased, obtained or considered

Specific piece of personal information shared

Products or services purchased, obtained or considered

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Social networks;
  • Subsidiaries.

Commercial information - Purchasing or consuming histories or tendencies

Specific piece of personal information shared

Purchasing or consuming histories or tendencies

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Financial transactions processors;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Shipping companies;
  • Social networks;
  • Subsidiaries.

Internet or other electronic activity - Browsing history

Specific piece of personal information shared

Browsing history

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Internet or other electronic activity - Search history

Specific piece of personal information shared

Search history

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Internet or other electronic activity - Information regarding your interaction with our website or application

Specific piece of personal information shared

Information regarding your interaction with our website or application

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Internet or other electronic activity - Information regarding your interactions with advertisements

Specific piece of personal information shared

Information regarding your interactions with advertisements

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Email service providers;
  • Fraud prevention services vendors;
  • Hosting providers;
  • Parties that need to operate the website;
  • Social networks;
  • Subsidiaries.

Consumer profiling - Inferences drawn from any other information to create a profile about the consumer

Specific piece of personal information shared

Inferences drawn from any other information to create a profile about the consumer

Categories of third parties with whom personal information is/was shared

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Parties that need to operate the website.

Sensitive personal information - Voice recordings

Specific piece of personal information shared

Voice recordings

Categories of third parties with whom personal information is/was shared

  • Customer management systems;
  • Hosting providers;
  • Parties that need to operate the website;
  • Voice recording vendors.

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your browser. This Website collects cookies. Please visit our Cookie Policy to learn more about what cookies we collect, why we collect them, and how to change your cookie settings.

Children's privacy

This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website.

Analytics programs

This Website uses Google Analytics to collect information about you and your behaviors. If you would like to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout/.

Information retention

We retain all of the information that we collect for a period of 6 years.

Direct marketing

We use the information that we collect about you for direct marketing purposes. Direct marketing is the act of selling products or services directly to consumers rather than through retailers. You may, at any time, request that we cease to use your information for direct marketing purposes by emailing us at customerservice@ipn.co.uk.

Profiling

We use the information that we collect about you for profiling. Profiling is any form of automated processing of personal information consisting of the use of personal information to evaluate certain personal aspects relating to a person, in particular to analyze or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

We use the following logic to conduct profiling: Using information such as your purchase history, social media history, activity on our website or information provided directly by you to determine the type of pets you own to enable targeted advertisements and content that is more relevant to you.

Automated decision-making

We use the information that we collect about you for automated individual decision-making. Automated individual decision-making is making a decision solely by automated means without any human involvement.

We use the logic below to conduct automated decision-making:

Using your billing address, shipping address or payment details for automated fraud control measures or checking against a blacklist to determine whether or not to accept an order placed on our website.

Your Rights

All visitors and users of this Website have the following rights with regard to their personal information:

  1. The right to access your information. You have the right to access any information that we may have collected on you. You can request copies of the information that we have on you in a structured, commonly used, machine-readable format.
  2. Information transmission. You have the right to ask us to transmit your personal information that we have collected on you to another provider, where technically feasible.
  3. Rectification of information. You have the right to request that we amend any of the information that we have collected on you.
  4. You have a right to withdraw your consent to the processing of your data.
  5. You have a right to request that we restrict the processing of your data.
  6. You have a right to request that we delete all or some of the information that we have collected on you.
  7. You have the right to lodge a complaint regarding our collection, sharing and processing of data with competent authorities in the proper jurisdiction.

Exercising your rights

You may exercise the rights specified above by submitting a consumer request to:

Privacy Compliance Officer
enquiries@barkingheads.co.uk
Inspired Pet Nutrition Limited, Dalton Airfield, Topcliffe, Thirsk, North Yorkshire YO7 3HE, Thirsk, YO7 3HE
United Kingdom
https://customercare.barkingheads.co.uk/

We will need to verify your identity prior to effectuating your request and may ask you to provide personal information to do so. We will respond to most consumer requests within 30 days of receipt. However, some requests may take longer. We will notify you in writing if we need more time to respond. We have the ability to deny your request(s) if certain exceptions in the law apply. If we do deny your request, we will provide you with the reasons for such denial.

Location of data processing

All data processing activities undertaken by us take place in United Kingdom, Ireland & EEA countries, United States and Canada.

Third-party websites

This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators.

Transferring data

We plan to transfer data to United States and Canada.

Questions

If you have any questions about this Privacy Policy, please contact us via our customer care website https://customercare.barkingheads.co.uk/.