Privacy Policy

Last updated: Jan 27, 2023 1:08 PM

We value your privacy very highly. Please read this Privacy Policy carefully before using the newpathdigital.com Website (the "Website") operated by New Path Media Group inc, a(n) Corporation formed in North Carolina, United States ("us," "we," "our") as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including, but not limited to: visitors, users, and others, who wish to access or use the Website.

By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of the Privacy Policy, then you do not have our permission to access or use the Website.

What information we collect, where we get this information, how we use this information, what happens if we don't have it, and the legal basis for processing this information

We collect any and all information that you enter on this Website. In the last 12 months, we have collected the following information about individuals using our Website:

Identifying information - Name

Specific piece of information

Name

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Identifying information - Phone number

Specific piece of information

Phone number

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Identifying information - IP address

Specific piece of information

IP address

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Identifying information - Email address

Specific piece of information

Email address

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Targeted advertising;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for targeted advertising will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Identifying information - Device identifier

Specific piece of information

Device identifier

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Internet or other electronic activity - Information regarding your interaction with our website or application

Specific piece of information

Information regarding your interaction with our website or application

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Internet or other electronic activity - Information regarding your interactions with advertisements

Specific piece of information

Information regarding your interactions with advertisements

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Consumer profiling - Inferences drawn from any other information to create a profile about the consumer

Specific piece of information

Inferences drawn from any other information to create a profile about the consumer

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Sensitive personal information - Geolocation information

Specific piece of information

Geolocation information

Legal basis for processing this information

  • The user has provided consent to the processing of their information;
  • Processing is necessary to perform a contract with the user;
  • Processing is necessary in order to take steps that the user has requested prior to entering into a contract;
  • Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.

Where we get this information

  • Information submitted by the consumer;
  • Social networks;
  • Surveys;
  • Tracking pixels;
  • The observation and recording of activities by the business, such as through the use of cookies.

How we use this information

  • Analytics;
  • Auditing compliance;
  • Auditing transactions that the consumer has entered into;
  • Counting ad impressions to unique visitors;
  • Creating new features;
  • Debugging to identify and repair errors;
  • Detecting security incidents;
  • Enforcing our Terms of Service;
  • Marketing and advertising;
  • Participation in surveys and contests;
  • Performing services;
  • Processing or fulfilling orders or transactions;
  • Processing payments;
  • Protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities;
  • Providing customer service;
  • Providing financing;
  • Resolving disputes;
  • Short-term transient use;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices;
  • Undertaking internal research for technological development and demonstration;
  • Verifying customer information;
  • Verifying position and quality of ad impressions;
  • Profiling.

What happens if we don't have this information

  • Our use of your data for analytics will not be possible;
  • Our use of your data for auditing compliance will not be possible;
  • Our use of your data for auditing transactions that the consumer has entered into will not be possible;
  • Our use of your data for counting ad impressions to unique visitors will not be possible;
  • Our use of your data for creating new features will not be possible;
  • Our use of your data for debugging to identify and repair errors will not be possible;
  • Our use of your data for detecting security incidents will not be possible;
  • Our use of your data for enforcing our Terms of Service will not be possible;
  • Our use of your data for marketing and advertising will not be possible;
  • Our use of your data for participation in surveys and contests will not be possible;
  • Our use of your data for performing services will not be possible;
  • Our use of your data for processing or fulfilling orders or transactions will not be possible;
  • Our use of your data for processing payments will not be possible;
  • Our use of your data for protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for such activities will not be possible;
  • Our use of your data for providing customer service will not be possible;
  • Our use of your data for providing financing will not be possible;
  • Our use of your data for resolving disputes will not be possible;
  • Our use of your data for short-term transient use will not be possible;
  • Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible;
  • Our use of your data for undertaking internal research for technological development and demonstration will not be possible;
  • Our use of your data for verifying customer information will not be possible;
  • Our use of your data for verifying position and quality of ad impressions will not be possible.

Note that we use your personal information for the purposes of profiling and automated decision making. Please see the "Your Rights" section below for more information regarding exercising your privacy rights related to profiling and automated decision making.

With whom we share your personal information

In the last 12 months, we have disclosed and shared the personal information below with the following third parties for the following reason(s):

Identifying information - Name

Specific piece of personal information shared and disclosed

Name

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Identifying information - Phone number

Specific piece of personal information shared and disclosed

Phone number

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Identifying information - IP address

Specific piece of personal information shared and disclosed

IP address

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Content management systems;
  • Customer management systems;
  • Data analytics providers;
  • Data linking platforms;
  • Email marketing vendors;
  • Fraud prevention services vendors;
  • Government or law enforcement entities;
  • Hosting providers;
  • Operating systems and platforms;
  • Parties that need to operate the website;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To prevent or investigate fraud;
  • To analyze your interactions with us or our website;
  • To prevent or investigate criminal activity;
  • To provide you with advertisements;
  • To process transactions.

Identifying information - Email address

Specific piece of personal information shared and disclosed

Email address

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Identifying information - Device identifier

Specific piece of personal information shared and disclosed

Device identifier

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Internet or other electronic activity - Information regarding your interaction with our website or application

Specific piece of personal information shared and disclosed

Information regarding your interaction with our website or application

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Internet or other electronic activity - Information regarding your interactions with advertisements

Specific piece of personal information shared and disclosed

Information regarding your interactions with advertisements

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Consumer profiling - Inferences drawn from any other information to create a profile about the consumer

Specific piece of personal information shared and disclosed

Inferences drawn from any other information to create a profile about the consumer

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

Sensitive personal information - Geolocation information

Specific piece of personal information shared and disclosed

Geolocation information

Categories of third parties with whom personal information is/was shared and disclosed

  • Advertising networks;
  • Customer management systems;
  • Data analytics providers;
  • Email marketing vendors;
  • Hosting providers;
  • Social networks.

Reason(s) for sharing and disclosing

  • To market to you via email;
  • To manage our interactions with you;
  • To analyze your interactions with us or our website;
  • To provide you with advertisements;
  • To prevent or investigate fraud;
  • To prevent or investigate criminal activity.

How we protect your information

We have implemented the following measures to protect and safeguard your personal information:

Sale of your information

We do not sell your personal information. Please see the "Your Rights" section below for more information about exercising your privacy rights regarding sales of your personal information.

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your browser. This Website collects cookies. Please visit our Cookie Policy to learn more about what cookies we collect, why we collect them, and how to change your cookie settings.

Children's privacy

This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website. We do not sell the personal information of minors under the age of 16.

Analytics programs

This Website uses Google Analytics to collect information about you and your behaviors. If you would like to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout/.

Information retention

We retain the following personal information for the following periods of time:

Identifying information

Data retention period

until we no longer need the information

Internet or other electronic activity

Data retention period

until we no longer need the information

Consumer profiling

Data retention period

until we no longer need the information

Sensitive personal information

Data retention period

until we no longer need the information

Direct marketing

We use the information that we collect about you for direct marketing purposes. Direct marketing is the act of selling products or services directly to consumers rather than through retailers. Residents of the European Union and/or the European Economic Area and the United Kingdom - You may, at any time, request that we cease to use your information for direct marketing purposes by emailing us at info@newpathdigital.com.

Profiling

We use the information that we collect about you for profiling. Profiling is any form of automated processing of personal information consisting of the use of personal information to evaluate certain personal aspects relating to a person, in particular to analyze or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements. We use profiling to make the following decision(s):

We use the following logic to conduct profiling: Persona development

Please see the "Exercising your rights" section below to learn more about how you may opt out of the use of your personal information for profiling purposes.

Automated decision-making

We use the information that we collect about you for automated individual decision-making. Automated individual decision-making is making a decision solely by automated means without any human involvement.

We use the logic below to conduct automated decision-making:

Marketing automation activities.

Your rights

Depending upon where you reside, you may have the following rights with regard to your personal information:

The right to opt out of use of your personal information for the purposes of targeted advertising.

Applies To

Residents of Virginia, Colorado, Utah, and Connecticut only

The right to access the personal information that we have collected about you.

Applies To

Residents of California, Canada, the European Union and/or the European Economic Area, the United Kingdom, Virginia, Colorado, Utah, Connecticut, and Quebec only

The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information was collected, the business or commercial purpose for collecting, selling or sharing personal information, the categories of third parties to whom we disclose the personal information.

Applies To

Residents of California only

The right to know whether your personal information is sold or disclosed and to whom.

Applies To

Residents of California only

The right to say no to the sale of your personal information.

Applies To

Residents of California, Nevada, Virginia, Colorado, Utah, and Connecticut only

The right to opt out of the sharing of your personal information.

Applies To

Residents of California only

The right to opt out of the use of your personal information for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Applies To

Residents of Virginia, Colorado, and Connecticut only

The right to request that we delete all or some of the personal information that we have collected on you.

Applies To

Residents of California, the European Union and/or the European Economic Area, the United Kingdom, Virginia, Colorado, Utah, and Connecticut only

The right not to be discriminated against based upon your exercise of your privacy rights.

Applies To

Residents of California only

The right to equal service and price, even if you exercise your privacy rights.

Applies To

Residents of California, Virginia, Colorado, Utah, and Connecticut only

The right to ask us to transmit your personal information that we have collected on you to another provider (where technically feasible).

Applies To

Residents of California, the European Union and/or the European Economic Area, and the United Kingdom only

The right to request that we amend any of the information that we have collected about you.

Applies To

Residents of California, Canada, the European Union and/or the European Economic Area, the United Kingdom, Virginia, Colorado, Connecticut, and Quebec only

The right to withdraw your consent to the processing of your data.

Applies To

Residents of Canada, the European Union and/or the European Economic Area, the United Kingdom, and Quebec only

The right to request that we restrict the processing of your data.

Applies To

Residents of the European Union and/or the European Economic Area and the United Kingdom only

The right to lodge a complaint regarding our collection, sharing and processing of data with competent authorities in the proper jurisdiction.

Applies To

Residents of Canada, the European Union and/or the European Economic Area, the United Kingdom, and Quebec only

The right to stop receiving unwanted direct marketing.

Applies To

Residents of the European Union and/or the European Economic Area only

The right to request your personal information in a portable and, to the extent feasible, readily usable format that allows you to transmit that information to another entity.

Applies To

Residents of Virginia, Colorado, Utah, and Connecticut only

The right to limit the use and disclosure of your sensitive personal information.

Applies To

Residents of California and Connecticut only

The right to receive the personal information that we hold about you in a portable and, to the extent feasible, a readily usable format that allows you to transmit this information to another entity.

Applies To

Residents of California only

The right to opt out of the processing of your sensitive personal information.

Applies To

Residents of Utah only

The right to opt out of tracking of your location.

Applies To

Residents of Quebec only

The right to opt out of the use of your data for profiling purposes.

Applies To

Residents of Quebec only

The right to opt out of the use of your data for automated decision making purposes.

Applies To

Residents of Quebec only

Exercising your rights

You may exercise the rights specified above by submitting a consumer request to:

Chris Whitesell
President
chris@newpathdigital.com
336-804-5821
113 Gatewood Ave. High Point, NC 27262
US

You can opt out of us tracking your location by contacting us.

If you use our cookie consent banner to exercise your privacy rights, the opt out signal will be applied to your browser. If you opt-out by contacting us as stated above, your preference will be applied to your account and our databases, including offline sales.

We will need to verify your identity prior to effectuating your request. To verify your identity, you will need to provide us with the following information with your request:

Please note that we may be unable to process your request if you do not provide us with the above information.

You may also designate an authorized agent to exercise your rights on your behalf. You may designate an agent via any of the ways used to submit requests on your behalf. We will request the agent to verify that he or she has the authority to submit requests on your behalf. We will do so by asking the agent to submit the following information:

Please note that we may not be able to process your request if your designated agent and/or you do not provide us with the above information.

We will respond to most consumer requests within 30 to 45 days of receipt, depending upon where you reside. However, some requests may take longer. We will notify you in writing if we need more time to respond. We have the ability to deny your request(s) if certain exceptions in the law apply. If we do deny your request, we will provide you with the reasons for such denial.

You have the right to appeal a refusal to take action on a rights request. You may file an appeal to us at the contact information provided above. We will respond to most appeal requests within 45 days to 60 days of receipt, depending upon where you reside. However, some requests may take longer. We will notify you in writing if we need more time to respond (up to 90 days total). In our response to your appeal, we will inform you of any actions taken or not taken and the reason(s) as to why. Normally, we do not charge a fee to process or respond to consumer requests. However, we may charge a fee for a second or subsequent request within a 12-month period.

Accountability

The following person is accountable and responsible for our privacy practices and procedures:

Chris Whitesell
President
336-804-5821
chris@newpathdigital.com

You may lodge a complaint with us by contacting the person accountable and responsible for our privacy practices and procedures at the contact information above. Residents of Quebec may lodge a complaint with the Office of the Privacy Commissioner of Quebec by filling out this form or calling 1-888-528-7741. Residents of Canada may also lodge a complaint with the Office of the Privacy Commissioner of Canada by visiting this page or calling 1-800-282-1376.

Location of data processing

All data processing activities undertaken by us take place in United States.

Data Protection Officer

Chris Whitesell is our Data Protection Officer and may be reached via email at chris@newpathdigital.com.

Third-party websites

This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators.

Do Not Track

Do Not Track is a preference you can set on your web browser to inform websites that you do not want to be tracked. We support Do Not Track ("DNT"). You can either enable or disable DNT by visiting the Preferences or Settings page of your browser.

Transferring Data

We plan to transfer data to United States. This means that your information may be processed in a country outside of Canada and it may be accessible to law enforcement authorities and national security authorities of that country and jurisdiction.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the updated Privacy Policy to this website or application.

Questions

If you have any questions about this Privacy Policy, please contact us at info@newpathdigital.com.