Privacy Policy

Last updated: Jan 22, 2025 12:58 PM

We value your privacy very highly. Please read this Privacy Policy carefully before using the perfectsmilecompany.com Website (the "Website") operated by CRI Naturals, LLC, a(n) Limited Liability Company formed in California, United States ("us," "we," "our") as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including, but not limited to: visitors, users, and others, who wish to access or use the Website.

By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of the Privacy Policy, then you do not have our permission to access or use the Website.

What information we collect, where we get this information, how we use this information, what happens if we don't have it, and the legal basis for processing this information

We collect and store any and all information that you enter on this Website. We collect and store the following information about you:

Category of information	Specific piece of information	Legal basis for processing this information	Where we get this information	How we use this information	What happens if we don't have this information
Identifying information	Name	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Resolving disputes; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for resolving disputes will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Identifying information	Postal / Shipping address	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer.	Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service.	Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible.
Identifying information	Billing address	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer.	Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service.	Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible.
Identifying information	Phone number	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Identifying information	IP address	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Identifying information	Email address	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Resolving disputes; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for resolving disputes will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Financial information	Credit card or debit card number	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Financial information	Card expiration date	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Financial information	Card CVV (security code)	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Internet or other electronic activity	Information regarding your interaction with our website or application	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Internet or other electronic activity	Information regarding your interactions with advertisements	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.
Consumer profiling	Inferences drawn from any other information to create a profile about the consumer	The user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary for the purpose of a legitimate interest pursued by us or by a third party.	Information submitted by the consumer; Social networks; Tracking pixels; The observation and recording of activities by the business, such as through the use of cookies.	Analytics; Enforcing our Terms of Service; Marketing and advertising; Performing services; Processing or fulfilling orders or transactions; Processing payments; Providing customer service; Undertaking activities to verify or maintain the quality or safety of our services or devices; Verifying customer information.	Our use of your data for analytics will not be possible; Our use of your data for enforcing our Terms of Service will not be possible; Our use of your data for marketing and advertising will not be possible; Our use of your data for performing services will not be possible; Our use of your data for processing or fulfilling orders or transactions will not be possible; Our use of your data for processing payments will not be possible; Our use of your data for providing customer service will not be possible; Our use of your data for undertaking activities to verify or maintain the quality or safety of our services or devices will not be possible; Our use of your data for verifying customer information will not be possible.

Note that we do not use your personal information for the purposes of targeted advertising, nor for profiling. Please see the "Your Rights" section below for more information about exercising your privacy rights related to profiling and targeted advertising.

With whom we share your personal information

We do not share your personal information with any third parties.

How we protect your information

We have implemented the following measures to protect and safeguard your personal information:

Using ssl or other secure connection technologies when receiving or sending personal information beyond internal networks;
Screening all employees with access to personal information;
Requiring our employees to sign confidentiality agreements;
Encrypting laptops, usbs and other portable media;
Implementing and monitoring intrusion prevention and detection systems;
Maintaining up-to-date software and safeguards;
Physically and/or logically separating systems containing personal information from public networks such as the internet.

Sale of your information

We do not sell your personal information. Please see the "Your Rights" section below for more information about exercising your privacy rights regarding sales of your personal information.

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your browser. This Website collects cookies and may use cookies for reasons including, but not limited to:

Analyzing our Website traffic;
Analyzing your interactions with advertisements;
Identifying if you are signed in to the Website;
Testing content on the Website;
Storing information about your preferences;
Recognizing when you return to the Website.

Most web browsers automatically accept cookies. However, you can modify your browser settings to decline cookies, if you prefer. This setting may prevent you from taking full advantage of the Website.

Children's privacy

This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website.

Analytics programs

This Website uses the following analytics program(s) to collect information about you and your behaviors: Google Analytics, Facebook Pixel, Crazy Egg and Adroll. To learn how to opt out, please visit the website(s) of the analytics program(s) used.

Information retention

We retain all of the information that we collect until we no longer need the information.

Direct marketing

We use the information that we collect about you for direct marketing purposes. Direct marketing is the act of selling products or services directly to consumers rather than through retailers. Residents of the European Union and/or the European Economic Area and the United Kingdom - You may, at any time, request that we cease to use your information for direct marketing purposes by emailing us at support@perfectsmilecompany.com.

Your rights

Depending upon where you reside, you may have the following rights with regard to your personal information:

Right	Applies To
The right to opt out of use of your personal information for the purposes of targeted advertising.	Residents of Texas and Nebraska only
The right to access the personal information that we have collected about you.	Residents of Canada, the European Union and/or the European Economic Area, the United Kingdom, Quebec, Texas, and Nebraska only
The right to say no to the sale of your personal information.	Residents of Nevada, Texas, and Nebraska only
The right to opt out of the use of your personal information for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.	Residents of Texas and Nebraska only
The right to request that we delete all or some of the personal information that we have collected on you.	Residents of the European Union and/or the European Economic Area, the United Kingdom, Texas, and Nebraska only
The right not to be discriminated against based upon your exercise of your privacy rights.	Residents of Texas and Nebraska only
The right to ask us to transmit your personal information that we have collected on you to another provider (where technically feasible).	Residents of the European Union and/or the European Economic Area and the United Kingdom only
The right to request that we amend any of the information that we have collected about you.	Residents of Canada, the European Union and/or the European Economic Area, the United Kingdom, Quebec, Texas, and Nebraska only
The right to withdraw your consent to the processing of your data.	Residents of Canada, the European Union and/or the European Economic Area, the United Kingdom, and Quebec only
The right to request that we restrict the processing of your data.	Residents of the European Union and/or the European Economic Area and the United Kingdom only
The right to lodge a complaint regarding our collection, sharing and processing of data with competent authorities in the proper jurisdiction.	Residents of Canada, the European Union and/or the European Economic Area, the United Kingdom, and Quebec only
The right to stop receiving unwanted direct marketing.	Residents of the European Union and/or the European Economic Area only
The right to receive the personal information that we hold about you in a portable and, to the extent feasible, a readily usable format that allows you to transmit this information to another entity.	Residents of the European Union and/or the European Economic Area, the United Kingdom, Texas, and Nebraska only
The right to confirm whether we are processing your personal information.	Residents of Texas and Nebraska only

Exercising your rights

You may exercise the rights specified above by submitting a consumer request to:

support@perfectsmilecompany.com

We will need to verify your identity prior to effectuating your request. To verify your identity, you will need to provide us with the following information with your request:

Name;
Postal / Shipping address;
Email address.

Please note that we may be unable to process your request if you do not provide us with the above information.

We will respond to most consumer requests within 30 to 45 days of receipt, depending upon where you reside. However, some requests may take longer. We will notify you in writing if we need more time to respond. If you are a resident of California, any disclosures that we make in response to your request will cover the 12 months prior to your request. We have the ability to deny your request(s) if certain exceptions in the law apply. If we do deny your request, we will provide you with the reasons for such denial. Normally, we do not charge a fee to process or respond to consumer requests. However, for residents of certain states or countries, we may charge a fee if the request is excessive, repetitive or manifestly unfounded.

Accountability

The following person is accountable and responsible for our privacy practices and procedures:

support@perfectsmilecompany.com

You may lodge a complaint with us by contacting the person accountable and responsible for our privacy practices and procedures at the contact information above. You may also lodge a complaint with the Office of the Privacy Commissioner of Canada by filling out this form or calling 1-800-282-1376.

Location of data processing

All data processing activities undertaken by us take place in California.

Third-party websites

This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators.

Do Not Track

Do Not Track is a preference you can set on your browser to inform websites that you do not want to be tracked. We do not support Do Not Track ("DNT"). You can either enable or disable Do Not Track by visiting the Preferences or Settings page of your browser.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the updated Privacy Policy to this website or application.

Questions

If you have any questions about this Privacy Policy, please contact us at support@perfectsmilecompany.com.